FIH Partners advises the founder of Konges Sløjd on the majority divestment to and partnership with 3i. The founder, Emilie Konge Breindal, will invest alongside 3i as a minority shareholder and continue as CEO.
Founded in 2014 by Emilie Konge, Konges Sløjd designs, sources, and markets high-quality, branded children’s clothing, accessories, home products and toys in more than 50 countries. Its products are made with quality, environmentally-friendly materials with a focus on organic cotton, wool and wood. Konges Sløjd has global and highly engaged community on Instagram (www.instagram.com/kongessloejd) and sells its products through +1,000 global retailers and own webshop (www.kongessloejd.com).
3i is a leading international investment manager focused on mid-market private equity and infrastructure. Its core investment markets are northern Europe and North America. With the majority acquisition and partnership 3i will support Konges Sløjd’s global journey through the next phases of the company’s international growth across Europe, Asia and the US.
Emilie Konge will retain a significant minority stake and will continue as CEO together with the existing management team.
The transaction is expected to close during H2 2022.
FIH Partners acted as exclusive M&A advisor to the founder on the transaction.
