FIH Partners advises FLSmidth & Co. on the public bid for

Essa Australia Limited

Learn more

What you should consider

As a public company with a widespread investor base, you need to consider and be prepared for the consequences of a public bid:

  • How do you best prepare for a public bid? 
  • How will your shareholders react to a public bid? 
  • What will a public bid mean to the business of the company and the future of its employees? 

A confidential approach or an actual announcement of a public bid raises many more questions:

  • Is the price satisfactory? 
  • What are the execution risks associated with the offer? 
  • If you decide not to recommend the offer, how will you make your shareholders understand the true potential of your company? 
  • Which other potential acquirers could be interested and able to offer a better price? 
  • What are the obligations of management and the board of directors? 
  • How much does bidder already control? 
  • What is the best tactical response to an approach? 
  • How do you best handle the media? 
  • How do you manage internal communications? 
  • How do you avoid the many pitfalls of navigating a public bid process? 

On the other hand, if you are the bidder, analysing how the target addresses these issues is critical to the success of your bid. You should also carefully consider some of the following tactical questions:

  • What is the best approach to the target?
  • What is the best timing of an offer?
  • Tactically, what is the optimal design of terms and duration of the offer?
  • Is it possible to secure partial shareholder support before making an approach?
  • What will be the likely media reaction and how do you best pre-empt adverse publicity?

How we assist our clients

We have assisted many clients on both sides of a public takeover. On the defence side, our partners have advised a significant share of C20 and other mid/large cap companies listed on OMX Copenhagen. On the takeover side, we have also advised numerous multinational companies and financial sponsors over the last decade.

Through our substantial experience in advising both sides of public takeovers on many different stock exchanges, we give our clients valuable insights into the reaction patterns of shareholders, supervisory boards and management boards of our counterparties. This enables our clients to navigate any public offer situation with the desired outcome.


We advise supervisory boards on early defence preparations. For our clients, this means that takeover approaches are handled professionally right from the very beginning, to deter low value bids and promote high value offers. Genuine high value interests will lead to highly value-added structured divestment processes, optimising shareholder value, with the board and management staying in complete control of the process throughout. 

We also advise companies facing hostile bids unprepared. In these situations we help develop tactics for putting pressure on the bidder to achieve a higher price or for providing boards and shareholders with sufficient comfort on the company’s prospects for them to reject the offer. 


We also advise bidders. We assist in designing tactics in connection with solicited and unsolicited takeover approaches. We advise Danish clients on public takeovers worldwide and we advise Danish and foreign clients on takeovers in Denmark.

We assist our clients throughout the processes from initial approach tactics, through valuation and due diligence to communication with target shareholders.


Selected references

Public bid for Essa

FIH Partners advised FLSmidth & Co. A/S on the public bid for Essa Australia Limited (ASX:ESS)

Deal value:
EUR 23 million

Learn more

Acquisition of Wridgways

FIH Partners advised EAC (OMX:EAC) on the acquisition of Wridgways Australia Limited (ASX:WWA)

Deal value:
EUR 64 million (EV)

Learn more

Merger of STG and Swedish Match

FIH Partners advised Scandinavian Tobacco Group on the merger with Swedish Match of selected activities 

Deal value:
Not disclosed

Learn more
Deal value:

Learn more